PT Martina Berto Tbk targets net sales this year to reach Rp327 billion.

Management, in its 2020 annual report said, the portion of the middle class and productive age population as the cosmetic industry market shows that prospects are still broad in this industry.

Based on the forecast results of Euromonitor International 2019 that in the last three years, the domestic cosmetics, beauty, and body care industry grew by an average of 10.67% per year.

"With the company's position which only controls 0.68% market share, the industry growth of 7.50% is a good prospect for the company to increase its sales," said management.

Even though consumers' purchasing power has weakened and several large retail outlets have closed, Martina Berto's business prospects are still promising in the future by optimizing/improvising distribution channels and with the growth of the national cosmetics market.

Meanwhile, the strategy ado