PT Victoria Care Indonesia Tbk (VICI) targets sales growth through digital channels, including e-commerce, to 100 percent or double this year.

Operational Director of Victoria Care Indonesia, Sumardi Widjaja, said that his party continues to optimize sales in various marketplaces or local markets through Oemah Herborist. Oemah Herborist is the company's official store in the marketplace that houses various company products such as Herborist, Miranda, Secret Clean, Victoria, NuFace, and For Him brands.

"Oemah Herborist was formed to complement conventional channel sales. The management will continue to focus on developing digital channels and target the brand's online sales growth to 100 percent or double by 2021 so that it can make an even better contribution to the company, "he said in a press statement in Jakarta, Tuesday (2/2).

Optimization of this digital sales strategy will continue to be carried out so that consumers can shop from home comfortably during a pandemic.

"We hope that Oemah Herborist will always be the first official store choice for consumers in shopping for body care products," said Sumardi.

Oemah Herborist has many advantages, including being officially registered in various market places such as Shopee, Tokopedia, Lazada, Blibli, JD.ID and Buka, having more than millions of product unit transactions on Shopee & Tokopedia and having fast and responsive service in a matter of minutes.