PT Trisula Textile Industries Tbk (BELL), a manufacturer of fabrics, uniforms, and fashion, received a positive response for the Healthy Jacket product during this new adaptation period (new normal).

The Healthy Jacket with its brand, namely JOBB, has continued to increase since it, first marketed in August 2020. In the fourth quarter of 2020, Trisula Textile's Healthy Jacket sales grew 23 percent from the third quarter of 2020.

This Healthy Jacket is BELL's innovation to fulfill the need for additional protective clothing for activities in this new normal era made of unique fabrics.

"Facing the COVID-19 pandemic, which has been running for a year, is indeed a challenge for industry players, so we must be able to adapt. Answering this challenge, we are looking for opportunities to make products that are needed and, of course, use with the quality of the products we have. We are grateful that this Healthy Jacket has received a good response from consumers so that sales of this Healthy Jacket continue to increase, "said Corporate Secretary of Trisula Textile Industries, R Nurwulan Kusumawati, in Jakarta, Monday (1/3).

Sales of Healthy Jackets, not only through offline stores, but the company also sells these Healthy Jackets through an online platform. The company takes the moves because, during the pandemic, many retail stores imposed restrictions, such as operating hours.

Also, the buying trend during the COVID-19 pandemic has changed with the increasing number of people shopping online. This buying trend change is evidenced by an increase in online sales for Trisula Textile retail products under the JOBB and Jack Nicklaus brands in the fourth quarter of 2020 by 32.2 percent compared to the third quarter of 2020.

So the company continues to try to market in online marketplaces, such as Shopee, Tokopedia, Lazada, and Bukalapak. The company is also aggressively marketing this Healthy Jacket through social media.

"We hope that in the future, we can increase online marketing to continue to increase the company's revenue. However, on the other hand, offline, our products also still have a lot of demand for both Healthy Fabrics and Healthy Jackets. Our Healthy Fabrics continue to receive requests from garment companies and designers to make various kinds of garment products in this new normal era, "said Nurwulan.

To note, in 2021, Trisula Textile plans to allocate a capital expenditure or capital expenditure (capex) of Rp12 billion. The source of funds for this capital expenditure comes from internal companies and bank loans. The company will use the capex for rejuvenating old machines and purchasing new machines to support production needs.

"From now on, the company will continue to take advantage of existing opportunities by making quality products. Trisula Textile will also continue to aggressively market and sell its products through online platforms and retail stores. It is hoped that this pandemic can quickly improve and return to normal, "said Nurwulan.