PT Media Nusantara Citra Tbk (MNCN) recorded net profit growth of 27% in the first quarter of 2021 to Rp421.5 billion from the same period last year of Rp332.7 billion.

Net profit margin also increased to 20% in the first three months of last year from 17% in the same period the previous year. The strengthening of operating income supported the net profit growth by around 6%, from Rp2,015 trillion to Rp2,140 trillion. In addition, the improvement in the Indonesian economy, which can be seen in the advertising market with a positive trend, supported the rise in net profit.

MNCN's advertising revenue increased by 7% to Rp1.939 trillion compared to Rp1.812 trillion. This was mainly due to digital revenue growth, which strengthened by 61% to Rp321 billion from Rp199 billion.

"Overall, MNCN has had an outstanding performance throughout the first half of 2021, by recording a strong and consistent audience share performance of more than 50%," sai